Oracle has been pursuing a consolidation strategy in order to meet customer needs and drive shareholder value

Benefits:

• Accelerated innovation from larger R&D investments.
• Broader, better & more modular functionality.
• Reduced TCO through improved software integration.
• Consolidated support across multiple products
• Increased accountability

Strategy

• Strategic Fit
• Consistent with Oracle’s vision and logical footprint
• Consisting of complementary products
• Standards-based (java)
• Running on compatible architecture
• Sales Fit
• Significant number of customers in common
• Drive retention rate and multiple cross and upsell opportunities
• Integration Fit
• Capable of being integrated within six months
• Can utilize Oracle operators & infrastructure immediately

Benefits

• Access critical expertise & functionality in industries and product segments
• Increase rate of R&D investment and accelerate innovation
• Utilize efficiencies from Oracle brand and resources
• Sell more products more profitably
• More important strategic partner
• 13000 app customers --? 30000 app customers after acquisitions

Verticals

• Communications (90% of all communications firms worldwide use Oracle applications infrastructure)
• Retail
• Security
• Extended DB

Integration Strategy

1. Follow well developed processes for acquisitions that speed the diligence and integration

• Consolidate quickly to provide single face to customer
• Utilize business suite as a single instance for operation
• Utilize fusion middleware to integrate acquired products

2. Make customer the first and foremost concern during integration process

• Ensure smooth transition without disruption
• Maintain software investments and provide upside

3. Communicate early & extensively with all affected constituencies

• Include customers, partners, shareholders, and employees
• Provide clear, consistent messaging that articulates rational

4. Rigorously track progress of transactions and implement change quickly when problems arise

Oracle Fusion Strategy

Oracle Architecture

• Blue-print for SOA-based Enterprise solution

Oracle Fusion Middleware

• Technology infrastructure for Fusion architecture

Oracle Applications

• Investment in applications is protected – Fusion is included

Benefits

• Common technology middleware platform across different applications